Agent Service Connection to Join Integrity Marketing Group to
Help More Americans Plan for their Final Expenses

DALLAS June 5, 2018 — Integrity Marketing Group, LLC (“Integrity”), today announced that it has entered into a definitive agreement to acquire Agent Service Connection, Inc. (“Agent Service Connection”), one of America’s leading Final Expense insurance distributors. As part of the deal, Agent Service Connection’s founder and President, Alan Town, becomes an owner in Integrity. Financial terms of the private transaction were not disclosed.

 

Sarasota, Florida-based Agent Service Connection is one of the leading Final Expense insurance marketing organizations with over 19,000 appointed agents throughout the country. They have helped over 300,000 Americans plan for their Final Expense insurance needs and have placed over $200 Million of premium with their leading carrier, Columbian Life Insurance Company (“Columbian”), with an aggregate death benefit of over $2 Billion.

“We are thrilled for Alan and his entire team to partner with Integrity,” said Michael Fosbury, President & CEO of Columbian. “Alan helped us enter into the Final Expense market in 2000 and we’re excited to expand our relationship by gaining access to Integrity’s vast network of independent agents and agencies.”

 

The combined business will create the nation’s largest independent Final Expense marketing organization with almost $175 million of annualized premiums in Final Expense-related products. Agent Service Connection will continue to operate nationally under its existing brand, and all employees will stay in their current roles.

 

“I have been incredibly impressed with the tremendous growth of Integrity Marketing Group over the past few years under Bryan Adams’ leadership,” said Town. “There is strength in numbers and when great minds get together, amazing things happen. This merger ensures a succession solution that will make Agent Service Connection flourish far into the future.”​

“Alan Town is a well-known innovator in the Final Expense market and his products and selling systems have helped thousands of Americans achieve peace of mind in knowing that their final expenses will be covered at the time of need,” said Bryan W. Adams, Co-Founder & CEO of Integrity. “We’re excited to have another market leader join the Integrity platform so we can share best practices and resources to serve even more Americans with our products and services.”​

“At Integrity we’re building a platform that enables every business to reach its highest potential, and we’ve become the preferred partner of major carriers in addressing the senior market,” added Steve Young, Chairman of Integrity. “Industry leaders like Alan Town making the decision to join Integrity are a great endorsement of this vision.”

 

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About Integrity Marketing Group

Integrity Marketing Group, headquartered in Dallas, Texas, is the nation’s leading independent distributor of life and health insurance products focused on serving the Senior Market. Integrity develops and distributes life and health insurance products with insurance carrier partners and markets these products through its distribution network, which includes other large insurance agencies located throughout the country that has over 130,000 independent agents. Integrity serves over one million clients with over 350 employees. In 2018, Integrity will help insurance carriers place over $850 million in new premium. More information is available at:

www.IntegrityMarketing.com

 

 

Media Contact:

Gabriel Ross

Stanton PR

GRoss@StantonPRM.com

646-502-3576

 

Partnership Inquiries:
Eric Pederson, Vice President of Business Development

Integrity Marketing Group, LLC

eric.pederson@integritymarketing.com

866-650-1857

Integrity Marketing Group Triples Revenue and EBITDA in Two Years since HGGC Investment

Leader in Senior Market Insurance Products on Pace to Triple Again in Next 24 Months

PALO ALTO, Calif. and DALLAS, June 5, 2018 /PRNewswire/ -- HGGC, a leading middle-market private equity firm, today announced the successful execution of its growth strategy for Integrity Marketing Group, ("Integrity"), which has resulted in a tripling of annual revenues and EBITDA, as well as a doubling of headcount since HGGC's initial investment in July 2016. Through organic growth and 12 add-on acquisitions, HGGC has collaborated with Integrity to achieve nationwide scale and become the preferred partner for insurance carriers in the senior market.

 

"With the capital, operational expertise and commitment to building a world-class platform from HGGC, we've built out a terrific team and invested in enterprise technology infrastructure that allows us to better serve our robust national network that now reaches over 130,000 independent agents and produces around $850 million in annualized premiums," said Bryan W. Adams, Co-Founder and CEO of Integrity. "We are the largest distributor of products to the senior market, covering everything from Medicare Supplement and Long-Term Care to Final Expense through our partner businesses."

 

HGGC's investment has also helped Dallas-based Integrity build out its team with the additions of a new CFO and Vice Presidents of Operations, IT, and Business Development. Strengthening the management team was critical to the successful integration of the acquisitions, the most recent of which, Agent Service Connection, was completed today.

 

"We're extremely proud that we have helped Bryan and his team enhance their operations while growing at such an impressive rate," said Steve Young, HGGC Co-Founder and Managing Director, and Chairman of the Board of Integrity. "We have worked with Integrity on everything from finding a new headquarters to consolidating back-office functions into a shared services team that can execute much more efficiently for all businesses across the platform. As a result, the business is running better than ever, and more and more agencies serving the senior market are calling us and asking to become a part of Integrity."

 

Owners of the 12 businesses Integrity has acquired continue to run their businesses while becoming equity Partners in Integrity.

"It is exciting to be part of the Integrity platform and to partner with other like-minded business owners who want to continue the important work they are doing," said Mike White, Managing Partner at Integrity and founder of AIMC, which Integrity acquired in May 2017. "It is amazing how many business owners in my network have reached out to me about selling their businesses to Integrity. This shows me that Bryan, HGGC and the Partners are building something very special."

 

"It has been great to work with the team at Integrity," said John Block, HGGC Principal. "After what we have accomplished over the past two years, we see no reason why we can't once again triple the size of the business in the next two years."

 

About HGGC
HGGC is a leading middle-market private equity firm with $4.3 billion in cumulative capital commitments. Based in Palo Alto, Calif., HGGC is distinguished by its "Advantaged Investing" approach that enables the firm to source and 
acquire scalable businesses at attractive multiples through partnerships with management teams, founders and sponsors who reinvest alongside HGGC, creating a strong alignment of interests. Over its history, HGGC has completed over 90 platform investments, add-on acquisitions, recapitalizations and liquidity events with an aggregate transaction value of more than $17 billion. More information is available at www.hggc.com.

 

About Integrity Marketing Group
Integrity Marketing Group, headquartered in Dallas, Texas, is the nation's leading independent distributor of life and health insurance products focused on serving the senior market. Integrity develops and distributes life and health insurance products with insurance carrier partners and markets these products through its distribution network, which includes other large insurance agencies located throughout the country that has over 130,000 independent agents. Integrity serves over one million clients with over 350 employees. In 2018, Integrity will help insurance carriers place over $850 million in new premium. More information is available 
at: www.IntegrityMarketing.com.